Suspension
of Amazon Seller account is indeed an unfortunate and hurtful experience for a
seller. Whatever may be the underlying issues, the seller is eligible for
appealing on account suspension.
Here
are the steps that need to be followed while you are appealing for Amazon account
reinstatement:
Step1 Figure
out the reason for suspension and acknowledge it
First
and foremost you have to identify why your account was suspended? There are
basically, two parameters which Amazon accounts to suspend your account –
performance issues or violations of policy guidelines. Figure it out carefully
and proceed accordingly.
Step2 Create
a Plan of Action (PoA) and an appeal letter
For
plan of action do follow these steps –
- First,
ensure the steps you take to fix the problem mentioned in the notice received
from Amazon.
- Course
of action that you will follow to resolve issues increasing the chances of
reinstatement of your account.
Important
consideration in regard to letter of appeal
Matter
to include:
- A
clear explanation in regard to the cause of the account suspension. If received
multiple warning in context to the issue, mention the latest one corresponding
to which you are replying.
- Steps
you have taken to resolve the issue causing the suspension
- Future the course of action you will follow to avoid repeating the same cause, leading to
suspension
Practices
need to be followed:
- Be
precise and specific. Avoid using excusing language, as it creates a negative impression that you didn’t follow guidelines and practices
ethically.
- Emphasize
on presenting statistics where possible.
- In
case of policy violation, make reference to clause specifically that
caused the issue and steps you are taking to comply with it.
It is
important to consider that the letter of appeal doesn’t guarantee that your
account will be re-instated. It’s all up to Amazon, how they will evaluate but,
all good you can do is some homework and prepare your response wisely.
Step3 Send
Plan of Action (PoA) and Appeal letter to Amazon
With
your Plan of Action and Appeal Letter drafted well, you are ready to send it
for further processing.
How to
sent request for reinstatement?
To do
this, follow either –
- Check
and click the “Appeal” button (found in Performance > Performance
Notification screen)
- Or
you can alternatively email it to following email address
seller-performance@amazon.com.
Additional
information can be found on “Amazon Seller Central” page under “Appeals for
Suspended or Blocked Accounts”.
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