Amazon Suspension Plan of Action (POA): Do’s and Don’ts


If you are suspended from Amazon, you will require to provide concrete steps addressing what went mistaken with your seller account in order to be allowed back – recognized as a Plan of Action or POA. You only have so much space to make your circumstances. As it is, investigators will go through numerous emails similar to yours on a daily basis.

Under normal situations, it’s great to inform Amazon how much you love selling there because it sounds optimistic and positive. Regrettably, you have no added possibility of getting reinstated simply because you find Jeff Bezos irresistible.

DON’T send an instant answer by clicking the “Appeal” button

I have study numerous POAs that simply vented annoyance and offered no new steps taken to correct inventory, the seller or operational problems.

I’ve noticed sellers explain complex appeals that were hard if not impossible to read; I knew completely well that no one on the other side would bother trying to know what they meant. I have seen awful punctuation and grammar that was just as hard to follow. I have examined begging that had no information other than appeals for help because of how many employees were involved.

None of these emails incorporated real Plans of Actions or addressed any factors after their suspension. None led to reinstatement until I intervened to assist those customers to write a real POA. Layout a real case that encourages Amazon to reinstate your account. In other words, think things through before answering.

DON’T waste their time offering comments about Amazon processes

Nor must you comment on the sluggishness of their teams, or inform them how dissatisfied and heartbroken you are to have lost the account. Don’t give them justification to rush past the content of your POA.

DO keep it easy and give them facts

Focus on policy matters, and not performance parameters.

DO use bullets or numerals

Lists are better than paragraphs to converse your understanding of the root causes of what went mistaken; comprising all of the magnificently proficient steps you’ve taken to correct each.

DO include a brief introductory paragraph

This instantly depicts the reader your entire grasp of what happened and how you already settled it. Specify that you flew into action instantly after the suspension notice came in. Instead of reacting heatedly against Amazon, it took time to pull together reasons and solutions.

An overwhelmingly pro-Amazon expression of love for the company or selling in the marketplace is pleasant, but it won’t help any more than lashing out will. Get convenient and brief, and stay that way.

DO inquire yourself how much you actually know about the operation of your account

Can you be 100% certain that all of your listings not only match the products you send into FBA, but they also match Amazon’s listing policies? Do you have an elected observance employee who keeps track of Amazon policy changes and ASIN changes? How well do you recognize your sellers?

DON’T blame customers
Many sellers who obtain suspensions after too many “Not as advertised” warnings, different item condition warnings, inauthentic items, or “used sold as new” policy warnings, go directly to point fingers at customers who don’t want to pay for return shipping.

The common cause of “the buyer made it up!” only goes so far or covers so many complaints. I suggest looking deeper into what caused some of these complaints. Begin by assuming that there should be a legal cause behind the complaint and work your way backward.

DON’T include irrelevant information
I have seen sellers comprise copies of their meeting minutes or screen shots of their large Feedback or their overall Account Health. If you are suspended by policy teams, not by Seller Performance, then your performance metrics is a sidebar. Focus on particular information associated to your big fixes.

DO compose a comprehensive analysis

Specify very undoubtedly the “root causes” of the warnings and resulting suspension. Make sure these are simple to understand and exact.
 DO address all the elements
Make certain that the POA covers all the factors that led to the suspension.
You don’t require to go ASIN by ASIN, but do comprise solutions that you’ve implemented to fix these problems on your entire inventory.

DON’T write the greatest letter you have ever written

It’s simple to get carried away. Make sure that the most vital information (e.g. your Amazon Plan of Action bullets) is front and center, not way down in your email.

In Closing

Understandably, all types of ideas run through your brain the moment you find out Amazon suspended your account. Temptations abound to dive right in and counter each and every warning as soon as feasible, as if you can force your reentry onto the site all the earlier that way. Oppose this urge and focus on what you can change, and then how you can converse the efficiency of those changes to enhance your account for the future.

Take a regular approach and present a plan of action that shows holistically how you’ve formed a better path forward. You’re selling Amazon investigators on the rightness of bringing you back into the marketplace, so sell this plan hard! Make them believe they have no danger at all in doing so because you’ve applied each new step already.

If you require any help with this POA, don’t be terrified or too overconfident to inquire for it. Everyone requires an Amazon account expert occasionally.


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