If you are suspended from Amazon, you will
require to provide concrete steps addressing what went mistaken with your
seller account in order to be allowed back – recognized as a Plan of Action or POA. You only have
so much space to make your circumstances. As it is, investigators will go
through numerous emails similar to yours on a daily basis.
Under normal situations, it’s great
to inform Amazon how much you love selling there because it sounds optimistic
and positive. Regrettably, you have no added possibility of getting reinstated
simply because you find Jeff Bezos irresistible.
DON’T send an instant answer by
clicking the “Appeal” button
I have study numerous POAs that
simply vented annoyance and offered no new steps taken to correct inventory, the seller or operational problems.
I’ve noticed sellers explain complex
appeals that were hard if not impossible to read; I knew completely well that
no one on the other side would bother trying to know what they meant. I have
seen awful punctuation and grammar that was just as hard to follow. I have
examined begging that had no information other than appeals for help because of
how many employees were involved.
None of these emails incorporated
real Plans of Actions or addressed any factors after their suspension. None led
to reinstatement until I intervened to assist those customers to write a real
POA. Layout a real case that encourages Amazon to reinstate your account. In
other words, think things through before answering.
DON’T waste their time offering
comments about Amazon processes
Nor must you comment on the
sluggishness of their teams, or inform them how dissatisfied and heartbroken
you are to have lost the account. Don’t give them justification to rush past
the content of your POA.
DO keep it easy and give them facts
Focus on policy matters, and not
performance parameters.
DO use bullets or numerals
Lists are better than paragraphs to
converse your understanding of the root causes of what went mistaken;
comprising all of the magnificently proficient steps you’ve taken to correct
each.
DO include a brief introductory
paragraph
This instantly depicts the reader
your entire grasp of what happened and how you already settled it. Specify that
you flew into action instantly after the suspension notice came in. Instead of
reacting heatedly against Amazon, it took time to pull together reasons and
solutions.
An overwhelmingly pro-Amazon
expression of love for the company or selling in the marketplace is pleasant,
but it won’t help any more than lashing out will. Get convenient and brief, and
stay that way.
DO inquire yourself how much you
actually know about the operation of your account
Can you be 100% certain that all of
your listings not only match the products you send into FBA, but they also
match Amazon’s listing policies? Do you have an elected observance employee who
keeps track of Amazon policy changes and ASIN changes? How well do you
recognize your sellers?
DON’T blame
customers
Many sellers who obtain suspensions
after too many “Not as advertised” warnings, different item condition warnings,
inauthentic items, or “used sold as new” policy warnings, go directly to point
fingers at customers who don’t want to pay for return shipping.
The common cause of “the buyer made
it up!” only goes so far or covers so many complaints. I suggest looking deeper
into what caused some of these complaints. Begin by assuming that there should
be a legal cause behind the complaint and work your way backward.
DON’T include irrelevant information
I have seen sellers comprise copies
of their meeting minutes or screen shots of their large Feedback or their
overall Account Health. If you are suspended by policy teams, not by Seller
Performance, then your performance metrics is a sidebar. Focus on particular
information associated to your big fixes.
DO compose a comprehensive
analysis
Specify very undoubtedly the “root
causes” of the warnings and resulting suspension. Make sure these are simple to
understand and exact.
DO address all the elements
Make certain that the POA covers all
the factors that led to the suspension.
You don’t require to go ASIN by
ASIN, but do comprise solutions that you’ve implemented to fix these problems
on your entire inventory.
DON’T write the greatest letter you
have ever written
It’s simple to get carried away.
Make sure that the most vital information (e.g. your Amazon Plan of Action
bullets) is front and center, not way down in your email.
In Closing
Understandably, all types of ideas
run through your brain the moment you find out Amazon suspended your account.
Temptations abound to dive right in and counter each and every warning as soon
as feasible, as if you can force your reentry onto the site all the earlier that
way. Oppose this urge and focus on what you can change, and then how you can
converse the efficiency of those changes to enhance your account for the
future.
Take a regular approach and present a plan of action that shows
holistically how you’ve formed a better path forward. You’re selling Amazon
investigators on the rightness of bringing you back into the marketplace, so
sell this plan hard! Make them believe they have no danger at all in doing so
because you’ve applied each new step already.
If you require any help with this
POA, don’t be terrified or too overconfident to inquire for it. Everyone
requires an Amazon account expert occasionally.
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