How Can I Reactivate My Suspended Amazon Seller Account?

Selling on marketplaces is the perfect chance to boost your sales, both in your native country and internationally. With the wide range of both specialized and generalist markets, online sellers are spoiled for choice. Of all the marketplaces, however, American giant Amazon is certainly the strictest. It has always been one of the most severe platforms and needs sellers to have a satisfaction rate of over 90%.

To maintain their privileges, Amazon sellers should fulfill the rules established by the marketplace, or else their Sales Account will be suspended temporarily or permanently. Find out the causes of your Amazon Seller Account Suspension, and how to reactivate it if it is:

Causes for the suspension of your Amazon Seller account:

When you sell your products on Amazon you should guarantee that you maintain a high-quality customer service the level that matches up with Amazon’s sales performance targets. If your customer indicators do not meet these objectives, your account may be suspended because of poor performance.

What are the objectives of Amazon Seller performance?

Objective no.1: To have an order defect rate of below 1%

The order defect rate is the percentage of your orders that obtained a negative rating, an A-to-z Guarantee claim, or a service credit card chargeback.

Objective no.2: To have a pre-fulfillment cancel rate of below 2.5%

The pre-fulfillment cancel rate refers to all cancellations of orders made, divided by the entire number of orders over a given time frame.

Objective no.3: To have a late shipment rate of below 4%

The late shipments rate is the number of orders where the shipping has been expected at 3 days or more after the order was placed, divided by the entire number of orders for the given time frame.

Note: If you do not meet the sales performance targets necessary by Amazon, the marketplace usually contacts you to give you time to improve your performance within 60 days of the first warning.

Sales performance targets are not the only reason for the suspension of your Seller Account. Your Seller privileges may also be canceled as a result of a violation of sales policies and prohibited content rules established by the marketplace.

How can I reactivate my Suspended Amazon Account?

If your Seller Account has been suspended by Amazon, you will be able to appeal the decision of the marketplace by giving a plan of action. This plan will have to cover options to resolve the problems that have led to the suspension of your account. To reactivate your account, have a look at the steps mentioned below:

1.)   Recognize the source of the difficulty

You will have to decide if your seller privileges have been revoked for causes of poor performance or due to infringement of sales policies and rules regarding content prohibited by Amazon.

2.)   Review your sales practices

If your sales performance is at the root cause of the problem, analyze your customer feedback and recognize those that do not meet Amazon sales performance targets. If you are infringing Amazon’s policies, assess your sales practices to work out which ones are leading to dissatisfied customers. Also, unsure if your product catalog comprises items that could violate their sales policies.

3.)   Compose your plan of action

The aim of your action plan is to show Amazon you’ve recognized the source of the problem in your sales and/or inventory management and to clarify how you’re going to solve it. The more correct your action plan, the greater your possibility of reactivation.

For instance, if you find you have a high pre-fulfillment cancel rate, you must look at your inventory management process. This may reveal that some of your products are going out of stock far too regularly. It’s necessary that you do not sell products that are unavailable. You can keep away from this with Lengow’s automated rules feature that lets you disable items from selling that have a low stock count. If you sell your products on different marketing channels, we recommend you to remove those with fewer than 5 items in stock.

If your sales account has been suspended because of violations of Amazon policies, you should assess your sales procedures and inventory to decide if it contains prohibited content or restricted products.

Once your action plan has been written, deliver it to the Amazon Sales Performance Team attached with your request to reactivate your Seller Account. Amazon will notify you within 48 hours with their decision.

Note: It is not automatically certain that your account will be reactivated after suspension.

To avoid a one-time or permanent suspension, Amazon promotes sellers to frequently check their performance via the tool available in their Seller Accounts. This tool provides data on all client feedback, making it simple to see if the seller is meeting their objectives.

Note: An Amazon Seller account can be suspended more than once.

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